It’s been a sizzling summer in the golf world, and August is bringing the heat in more ways than one. Titleist just dropped their latest lineup—spoiler alert: the new T-Series irons are already turning heads on Tour and in the fitting bays. We're also seeing a big shift in how pros are taking care of their bodies, with golf-specific recovery routines and mobility training trending harder than ever. Whether you're chasing distance, dialing in your short game, or just trying to out-putt your weekend crew, this month's got something for everyone. Let’s dive in!
3 THINGS WE'RE TALKING ABOUT
1. How Fit Do You Have To Be to Play Your Best?
Guys like Gary Player, Tiger Woods and Rory McILroy have pushed golfers to put down the donuts and pick up the dumbbell's. How fit do you really need to be to reach your golfing nirvana? Look no further than world #1 Scottie Scheffler. Perhaps not known for his hard body, Scottie is known to win virtually every tournament under the sun the past few years. So what is his secret? In a word, stretching. Scottie has a daily stretching routine that takes 20 minutes. This allows him the flexibility and mobility to make the swings he needs to. He combines this with resistance training to ensure he is capable of hitting any shot that is required. So, put down the dumbbell, only eat half the donut and focus on stretching and resistance training!
2. New Titleist Irons Coming In HOT!
It's happening, they've dropped, and we have them! Titleist launched their new T series irons in August and the results have been "T"errific! Lame joke aside, Titleist outdid themselves. The new irons are built to be progressive, meaning you can mix and match between the T100, T150, T250 and T350's. This allows our fitters (and you) to build the exact set at the right specs which will allow you to hit the shots needed from every distance. Demos are in store now - book your fitting with our Master Fitters to see what gains we can find for you and your game!
New 2025 Titleist Irons
3. Reebok Is Back Baby!
Did you happen to catch the apparel brand Bryson DeChambeau was sporting at the Open? Reebok is back and looking to make inroads in the golf industry. They've got the one of the world's most popular players sporting the brand...although we only see him on YouTube and in the majors. The buying team at Austad's has seen the product. It looks and feels great. What do you think? Would you wear Reebok? Would you put the old pumps on your Reebok shoes?
2 THINGS YOU NEED TO KNOW
1. Golf Simulation Sets New Record
Did you know more rounds of golf are played off the golf course than on? We've seen this firsthand as one of the country's largest distributors of in-home and commercial golf simulators. There are 3 reasons why this trend is accelerating:
- The prices have come WAY down making it affordable to just about everyone.
- We can now custom build these in just about any space (garage, basement, out building, office...etc)
- The technology has gotten REALLY good. Want to play with friends online? Want to play tournaments? Want to gamble? Want to hit through zombies on par five? Want to play Augusta? All are doable from the confines of your own home
Fall is coming - reach out to our sim experts to learn more about how this could work with your space and budget!
2. Austad's Sim Suites Are Coming!
Yep, you heard that right - a new opening to announce. Adjacent to our store in Cedar Rapids we will be opening a 24/7 simulator club. Here is what you need to know:
1. The sims are top of the line - Foresight Falcon Launch monitors for industry leading accuracy while utilizing Top Tracer (Top Golf) software. You can play Pebble OR Angry Birds. What's not to love?
2. We'll have a MASSIVE putting green f or putting and chipping. Keep your short game sharp and play the Austad Horse Course with our huge short game facility.
3. Become a member and use the space whenever YOU want. The sims are available 24/7. You'll have an access code to gain entry. Bring your own food and drink and use the space when it works for you.
We are beyond excited to bring Austad's Sim Suites to Cedar Rapids. Look for more announcements to come down the road!
1 MISSION MOMENT
We received the below note from an awesome customer in Sioux Falls. Great job to Craig and his team for truly helping people play their best golf and have more fun!
A few weeks ago I had played golf at Little Crow Golf Resort and really struggled on the greens. On the way home my wife knew I was very discouraged and said I should either have a lesson or have a putter fitting. I set up a session that night on your website for 10 a.m. the next day. I had no idea what to expect and went to the front counter and a guy, Craig Gentzler, told me to go to the putting green and putt a few and he’d be over in a minute. He watched me putt with my old putter and finally said, “Where are you aiming” and had me get behind my putter as he held it in place.
Needless to say I was surprised to see how badly I was aiming inside the cup. He then had me try two putters after asked me a few more questions. I played the next day and did much better on the greens. So fast forward to this past weekend in Rapid City and something clicked and I improved massively! This Tuesday I had the best round of my life and shot below my age, which is 72!!
My putter is now called “Magic”! Thank you Craig for making a dream come true!
