Happy New Year, golfers!
January is that magical time when scorecards are clean, optimism is high, and every swing feels like it might be the one that fixes everything. At Austad’s, we love this stretch — new gear landing, new ideas brewing, and a fresh season to chase better golf (and fewer “what just happened?” moments). This month’s Breakfast Balls dives into year-round improvement, brand-new fitting heads, a little tour drama, and a mission moment that reminded us why we love this game so much.
Let’s get into it. 🏌️♂️☕
3 THINGS WE'RE TALKING ABOUT
1. New Year, New Golf You
Be honest—what’s your golf New Year’s resolution? More fairways? Fewer three-putts? Finally ditching that club you “might figure out someday”?
👉 A better game starts with year-round swings.
The quickest way to dropping more birdies is playing year-round. Most folks don't have a home golf simulator because they don't have the physical space needed. The solution we found is better than a 4-foot gimmie. Introducing retractable golf simulators! These can live in your garage, basement, out building...really anywhere. Play Pebble Beach all year round in the comfort of your own home!
2. Fresh Fitting Heads Have Landed
Christmas is officially over, but January feels like Christmas morning all over again with new fitting heads arriving from Taylormade, Callaway and more! The wait is over. Come swing the new gear today.
If you’ve been waiting to get fit… this is your sign. Book a fitting today or just come out and try the new gear. Pro tip - bring your current sticks to compare the performance differences.
3. Is LIV Running Out of Mulligans?
The golf rumor mill is buzzing.
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Brooks Koepka has officially left LIV
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Bryson DeChambeau is rumored to be eyeing the exit once his contract expires
Meanwhile, PGA Tour ratings climbed in 2025, and LIV still hasn’t stolen much spotlight.
Is LIV facing a water hazard with no drop zone?
We’ll keep watching… even if we are the only ones...
📌 2 Things You Need to Know
1. PGA Show = Golf Nerd Christmas
Late January, Orlando, Florida.
The PGA Show is where the golf world shows off its best stuff—and Austad’s is sending a crack squad of golf nerds to find what actually matters.
The PGA Show is where the golf world shows off its best stuff—and Austad’s is sending a crack squad of golf nerds to find what actually matters.
👉 Follow Austad’s social channels for:
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Live product sneak peeks
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Gear demos
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Behind-the-scenes fun
You’ll even get to vote on what deserves a spot on Austad’s shelves in 2026 and beyond.
2. Golf Is Expensive… But It Doesn’t Have to Be
Yes, prices have gone up. Eggs. Electricity. Putters. Everything.
In 2026, golfers will see some price increases on new, in-line product.
The good news? Manufacturers have ramped up prior-gen (aka “cascaded”) product.
The good news? Manufacturers have ramped up prior-gen (aka “cascaded”) product.
That means that regardless of your budget there is new gear that can help make 2026 your most epic year of golf.
Ask our team—we love helping golfers find the sweet spot between performance and price.
❤️ 1 Mission Moment
This month meant a little more. Austad’s was honored to partner with Make-A-Wish to provide a complimentary custom fitting and set of golf clubs to an inspirational kid in Iowa chasing big goals on his high school golf team.
We also included a one-year membership to our new Austad’s Sim Suites, giving him year-round access to:
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State-of-the-art simulators
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A short game performance center
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Unlimited opportunities to grind, improve, and compete
Our mission is simple: Help golfers play better and have more fun.
And sometimes, that mission hits closer to the heart than the scorecard.
- Ryan
