Bridgestone E12 Straight Golf Ball

The new Bridgestone e12 Golf Balls are designed around one simple goal: helping everyday golfers hit longer, straighter, more optimized shots based on the way they naturally launch the ball. Introducing the all-new Optimal Flight System, the e12 lineup gives golfers the ability to choose a ball specifically engineered to match their launch conditions and maximize performance off the tee and throughout the bag.

After millions of ball fittings, Bridgestone discovered that more than 85% of golfers are playing the wrong golf ball for their swing. That’s why the new e12 family features three unique models — e12 HiLaunch, e12 Straight, and e12 Speed — each tailored to deliver a different flight characteristic while still providing impressive distance, forgiveness, and feel.

The e12 HiLaunch is built to help golfers increase carry distance with higher launch and softer landing shots. The e12 Straight is engineered to reduce hooks and slices for straighter ball flight and more fairways. The e12 Speed is designed for players looking for a more penetrating trajectory with explosive ball speed and added rollout.

Every e12 model also features Bridgestone’s Contact Force Dimple technology for reduced side spin and enhanced forgiveness, along with innovative MindSet Technology to help golfers stay focused and committed over every shot.

Available in White, Matte Green, and Matte Yellow.

Features & Benefits

• NEW Optimal Flight System allows golfers to fit their ball to their natural launch conditions
• e12 HiLaunch promotes higher launch and increased carry distance
• e12 Straight helps reduce hooks and slices for straighter shots
• e12 Speed delivers a longer, piercing ball flight with added rollout
• Contact Force Dimple technology reduces side spin for improved forgiveness
• Designed to maximize distance while maintaining soft feel and playability
• Innovative MindSet Technology encourages better focus and shot commitment
• Available in White, Matte Green, and Matte Yellow finishes
• Developed through millions of Bridgestone ball fittings and tour-level research

Austad’s Fitter Tip

Most golfers spend a ton of time trying to fix their swing when the right golf ball can actually help optimize ball flight immediately. The new e12 lineup makes it easy to choose a model that complements your natural tendencies. If you struggle getting the ball airborne, try the e12 HiLaunch. Fighting a slice or hook? The e12 Straight can help tighten dispersion. Want a stronger, more penetrating trajectory? The e12 Speed is built for exactly that. This is one of the easiest ways to gain more consistency without changing your swing.

Ideal Player Profile

The Bridgestone e12 Golf Balls are ideal for recreational and mid-handicap golfers looking for more distance, forgiveness, and consistency. Whether you need help launching the ball higher, straightening out your drives, or maximizing speed and rollout, there’s an e12 model built specifically for your game. Perfect for players who want a simple, performance-driven golf ball fitting solution without sacrificing feel around the greens.